Tuesday, 28 July 2009
Don’t forget your summer holiday IT checklist experts warn
With over more half of British workers expected to stay in touch with the office on holiday this year (Hotels.com, July 2009) tech experts are advising people to create a ‘holiday IT checklist’ before they go, so they pack the IT essentials along with sun cream, and ensure technology is travel-ready.
British IT services firm, Conosco, which advises small businesses on their computing requirements, believes that Britain’s army of laptop carriers and Blackberry fanatics are often ill-prepared for their travels, despite their increasing reliance on technology.
“Switching off on holiday – both mentally and technically – should be easy,” explains founder of Conosco, Ben Gladstone. “But it’s becoming harder and harder for employees to leave the office behind, whether it’s fears over job security, wanting to stay in touch with customers and colleagues or simply being indispensible!
To help those packing their bags and jetting off – as well as the expected 12m Brits holidaying at home – Conosco has published its five summer holiday IT travel tips:
1. Don’t forget to pack your IT – add the essentials to your ‘must pack’ list, along with your passport, including charger, 3G dongle or card for laptop, waterproof neoprene laptop case and plug adaptors.
2. Check IT is travel-ready – you don’t want to end up poolside with a dead Internet connection. To check it really does work outside of the office (or home) go outside and test it before you leave (with Bermuda shorts on if you want to get into the holiday spirit!).
3. Go through security – laptops and phones are easily lost or stolen while travelling. Check passwords are complex enough (don’t write them down); set automatic screen locks on your laptop; and pin-code your mobile phone.
4. Poolside IT – the beautiful villa you’re staying at might have Wifi, but don’t trust it! Use a 3G adaptor - it will work almost anywhere*. While doing laps in the pools, your laptop batteries will last even less time than the average British Summer, so turn down screen brightness and set it to blank after a minute idle. And, if you don’t want to be iPhoned-off by being woken up on your sun lounger every five minutes, turn off push email – plus your battery will last much longer.
5. Giving it large (but not on the dance floor!) – large documents are often too big for mobile connections, so try Google Docs to edit and store files on a website, and try web-based services like Terminal Servers to access your office PC securely from anywhere in the world.
For more detailed checklist: http://effortlesscomputing.co.uk/2009/07/27/holiday-tips-it-...
Monday, 27 July 2009
LogiX Routing and Scheduling Software Most Comprehensive Release Ever
Gary Sharpe, General Manager Logistics Systems with DPS, says that this latest release has been built based on several criteria, including: feedback from many LogiX users; the latest developments in software development technology; requirements of companies who want to improve their environmental performance and reduce emissions; availability of new hardware tools for the logistics operations, including handhelds and mobiles; the recent partnership agreement between DPS and TomTom; availability of more detailed and relevant map data.
DPS Managing Director Paul Palmer, who founded DPS more than 25 year ago, said that one of the most significant improvements is in the automatic scheduling algorithm. “The algorithm has been improved with every new release and this time there is a significant advance combined with improved parameter management and features.
“Our customers have recognised the importance of the environment and the role they have to play in order to reduce emissions, in particular CO2 - you can now set up CO2 measures against your vehicle types and report CO2 figures, including savings. To make it easier for transport managers to control these emissions we have improved the optimisation progress bars – and these now show CO2 savings”.
To improve the user friendly interface, DPS has made further improvements to icons throughout LogiX, including more information on the status of routes and orders plus better selectable icons for routes, products and zones.
Other improvements in LogiX5 include: new parameters for the start, turn around and end times at depots; improvements to the loading bays facility; new status levels designed for real time re-scheduling; better visibility of order and route warnings; Quick Address 6 integration – giving improved display and search capability.
There is improved matrix building for street level maps, with the ability to manage road bans or speed restrictions and improved itinerary with better statistics and the ability to display individual maps for each call at street level.
FACT FILE:
DPS International (www.dps-int.com) is a worldwide company with its Head Office in Central England, offering a wide range of specialised logistics support services including logistics consultancy, vehicle routing & scheduling software and in-cab control and monitoring systems. The company was started in 1982 by its current chairman, Paul Palmer, based on many years of experience both at an operational and functional level within the FMCG Transport sector. DPS is now a world leader in providing IT Solutions to the Logistics sector with an infrastructure of DPS offices spread around the globe and a network of Business Partners. DPS recently signed an agreement with satellite navigation company TomTom to forces to offer a fully integrated end to end scheduling and job dispatch solution.
Amethyst Group Closes Accounts Four Days Sooner with Version One Integrated into SunSystems
David Nolan, Financial Director at Amethyst Group, says, “We sought a document management and imaging solution to enable the more efficient handling of financial documents and to streamline our invoice authorisation processes. The chosen solution also needed to seamlessly integrate into SunSystems.”
Using Version One’s software, Amethyst has eliminated time-consuming, paper-based P2P processes and is now electronically storing and retrieving purchase invoices directly from its SunSystems package or via Version One’s web browser. Purchase invoice authorization is now centralised and done electronically meaning that instead of purchase invoices arriving into the finance department, being manually logged and then posted to approvers based at six locations around the country, the invoice authorisation process is fully automated. This has dramatically cut invoice approval times.
Nolan says, “We now have instant desktop access to our financial documents which has reduced the time taken to close our accounts by four days. As a result of the improved efficiencies we’re now experiencing, we have also saved the equivalent of half a person’s time in our accounts department and as we no longer need to employ an expensive third party archiving facility to scan our documents, we are saving thousands of pounds each year.”
With Version One’s technology, Amethyst now has a 100% record of all purchase invoices and knows exactly where these invoices are in the approval chain. This has helped to reduce the number of supplier queries and has provided the company with a firm audit trail of who has approved which invoices and when.
Nolan adds, “As well as eliminating lost invoices, Version One’s technology has streamlined our purchase-to-pay cycle, significantly speeding-up the processing of 15,000 invoices each year whilst helping to avoid late payment penalties.”
Moving forward, Amethyst plans to roll-out Version One’s software to store and circulate additional financial documents as well as a range of non-financial documents including supplier contracts and personnel records.
Thursday, 23 July 2009
Feature: Data Leakage - Planning to Fail
After the loss, in a pub car park, of a memory stick containing information said to give access to government tax and benefits records, Gordon Brown declared: “I think it’s important to recognise that we can’t promise that every single item of information will always be safe because mistakes are made by human beings.”
The damning list of the Government’s failures to date includes the loss by HM Revenue and Customs of details on 25 million child benefit recipients in November 2007; the loss of details on 5,000 prison staff in 2007; the loss of unencrypted details on 21,000 patients at Colchester University Hospital NHS Foundation Trust in June 2008; and the loss in January 2008 of 600,000 records on members and would be members of The Royal Navy, Royal Marines and Royal Air Force;
This is just a sample of the many incidents made public. Silicon.com estimated that as many as 29 million people were affected by data loss in government departments and public sector bodies in the year ending September 2008.
While we all accept that human error does sometimes occur, given the Government’s abysmal and very long list of failures to protect data, Gordon Brown’s comments bring into hard focus one of the core reasons for these repetitive breaches of security - the attitude that loss is acceptable, and by implication, that the intended higher purpose for which data is held justifies the loss.
While this act of hubris from Gordon Brown may well negatively impact the Government, it does however highlight the dilemma surrounding data management and data security. The dilemma is that the ability to hold and search an ever increasing number of data records, coupled with an ever increasing requirement for access (the Martini effect - any time, anyplace, anywhere) can lead organisations to lose sight of the value of information.
The result is an attitude towards data where it is not treated with the care and respect it deserves. Data is so valuable it should be treated in the same way as cash - controlling who has access to it and monitoring its use carefully.
A KPMG report of September 2008, looking at data loss, found: “Risks and errors are greatly reduced by implementing appropriate and clearly defined procedures around the use and handling of data. Staff need to understand what is expected of them with regularly implemented, tested and updated awareness training and education programmes.”
The report also recommended ‘given the personal data they store and the relevance to the general public, it is essential that government organisations reduce the amount of personal data they store and ensure this is securely stored.”
Unfortunately, government departments aren’t following this sensible advice, in part because leadership on data leakage protection needs to come from the top.
A recent article, referring to the Government’s national ID cards programme database, highlighted the sort of problems that can happen. It reported that routine checks found security breaches by staff at 30 local authorities since 2006. Staff accessed personal records ‘without business justification.’
This illustrates that a failure to protect, monitor and then manage data access leads to a culture where unauthorised access or data loss can thrive.
In government, as in industry, there is also the constant strong possibility of ‘data creep.’ This is where one set of data collected for a particular purpose, and having a high confidentiality rating, can be added to data with a lower confidentiality and access authority rating. Sometimes this is inadvertent, sometimes deliberate.
The Government intended with Section 152 of the Justice and Coroners Bill, or its replacement, to enable ministers to make ‘Information Sharing Orders’ with the power to cancel all rights to confidentiality – i.e. data sharing!
The Government will almost certainly have to revisit this because they need to try to legitimise (make legal) the current situation. A survey commissioned by the Joseph Rowntree trust (5) indicates that out of 46 data bases assessed, only 6 were given the green light, i.e. ‘found to have a proper legal basis for any privacy intrusions and are proportionate and necessary in a democratic society.”
The survey found that nearly twice as many were almost certainly illegal under human rights or data protection law and should be scrapped or substantially redesigned, while the remaining 29 databases had significant problems and should be subject to an independent review.
In the security world, how can we be sure that mission critical information is protected and not subject to similar data leakage potential?
We can stipulate that sensitive, critical information should be made available to users on a ‘need to know’ basis and that two factor authentication (with challenge response) is used to validate access. Two factor authentication solutions are available from suppliers such as VASCO and CRYPTOCard.
Sensitive network and mobile data should be encrypted, remote access should be protected, and data copying should be restricted or prevented. Many companies offer products in these areas including Check Point and Marshal8e6.
All of these are part of the solution, but having top management buy-in is critical. If only it were so at government level.
Skype introduces an interactive photo album experience
Skype is helping to make it easier to celebrate these memories by providing its users with a greater amount of sharing and collaboration than ever before through its latest free feature – screen sharing.
Screen sharing allows Skype users to let others see what is on their screen, simply by calling another Skype contact and showing all or part of their screen to the other person, at no cost. People can talk friends and family through their holiday snaps and video clips by enabling them to view images stored on their computer or on memory cards, providing an interactive photo album experience.
Screen sharing is now widely available for both Mac and Windows users - getting started couldn’t be easier!
Resources:
•For more information about screen sharing, click here
•For screenshots of screen sharing in action, click here
•Recent launch of Skype 2.8 Gold for Mac
•Recent launch of Skype 4.1 Gold for Windows
How do I initiate screen sharing on Skype for Mac and PC?
•During a call, screen sharing can be initiated via the *Share* button in the call window toolbar.
•Alternatively, go to the main application menu, open the *Call* menu and select *Share screen*. Users also have the ability to open this functionality within the chat window if this is open during the call.
Wednesday, 22 July 2009
Alterian customer interest soars in the wake of recent Techrigy acquisition
• Mentions of Alterian or Techrigy on social media sites increased almost 4 fold
• Sign-ups for Techrigy’s SM2 free trial service, Freemium, increased by a staggering 10 times
The increase in sign-ups and social media discussion supplies hard facts that provide truth to the swelling industry buzz and social noise around social media monitoring. In addition, the numbers further solidify the fact that Alterian is swiftly eclipsing its competitors in the space.
Alterian’s acquisition of Techrigy signals the true value that social media has in the ability to deliver power and value to traditional as well as online marketing, helping to inform more integrated marketing campaigns. The strong surge of sign-ups for Freemium reflects this exact ideal, proving the sheer power that social media and measurement adds to pure marketing platforms. Most importantly, it confirms that this commanding marketing duo is exactly what customers need. For more information on the acquisition, please visit http://blogit.realwire.com/?ReleaseID=13000.
Contamination in PET flakes? S+S gets it all out!
The Flake Purifier will be introduced to the public at PetPoint 2009, after its American launch at NPE 2009. Based on a modular concept, this machine can combine up to three sensors for contamination detection. In addition to the third generation of refined sensors for metal and colour separation, the Flake Purifier is also equipped with a high-performance module to recognise contamination, including different types of plastic. This means, PET flakes can now be separated from PVC flakes or organic material such as PLA (previously known to lower the quality of the recycling material dramatically or making high quality recycling impossible). The intelligent combination with camera sensors enables the Flake Purifier further to identify and separate dark blue and black particles. Inductive sensors detect metal contamination.
Until now, established flake sorters have used only two sensors (metal and colour). The newly introduced multi-spectral sensor makes it possible to complete three sorting tasks simultaneously. Depending on the application, PET recognition can be programmed as good material or contamination. The new Flake Purifier stands out through its compact and modular design and low power consumption, as no cooling unit is necessary. The Equipment can also be ordered with simple sensors, which can be replaced by multi-spectral sensors at any time, should the sorting requirements change. To sum it up, the new sorting system is a cost-effective solution, guaranteeing high quality recycling results.
Peter Mayer, sales manager for sorting technology at S+S, about the comprehensive product range S+S will present at the PetPoint 2009: “In addition to PET recycling, we will also show equipment for quality assurance in PET production and for consumer protection in drinks production. It is the strength of S+S to offer both, Drintec visitors and the PetPoint target group alike, comprehensive and well developed inspection and separation solutions.”
New IT Security Blog
Got any security questions you want answered? Ask the Expert.
Do you have any IT security products – hardware or software - you want to take to market? Then let us know about them, we might be able to help.
Join the blog at http://www.avanquest-solutions.co.uk/securityblog
We can help you with free 'non-salesey' advice on every area of security – physical security (notebook locks) and software security (endpoint security, mobile device encryption etc).
Our first posts cover: The continued war on computer and data theft; IT Security in the recession; Thinking about security before you post anything on Facebook; plus comments on the latest security issues in the news.
Tuesday, 21 July 2009
USA Responsible For One In Six Spam Emails, Sophos Reports
IT security and data protection firm Sophos has published its report on the latest trends in spam, revealing the top twelve spam-relaying countries for the second quarter of 2009. By scanning all spam messages caught in SophosLabs’ global network of spam traps, researchers have identified the top ‘Dirty Dozen’ spam relaying nations between April and June this year.
During the second quarter of 2009, the USA continued to relay more spam than any other country – the nation’s 15.6 percent contribution to global spam traffic meaning that one in six junk emails were sent through compromised computers in the country. In contrast, Russia, a former spam super-power, continues to fall down the ranks.
Russia currently resides at ninth position in the chart, relaying a mere 3.2 percent of spam messages. This represents a significant reduction compared to the same time last year when the country came second only to the United States and was responsible for relaying 7.5 percent of all spam emails.
Poland has seen the biggest single increase in spam output since the last quarter, moving up from tenth to sixth place in this global ‘hall of shame’, with the country now responsible for relaying 4.2 percent of all the world’s electronic junk messages. Colombia is the only nation to have left the ‘Dirty Dozen’ since Q1 2009, with Vietnam a new entry this quarter.
The top twelve countries responsible for relaying spam across the globe between April and June 2009 are as follows:
1. United States 15.6%
2. Brazil 11.1%
3. Turkey 5.2%
4. India 5.0%
5. South Korea 4.7%
6. Poland 4.2%
7. China (inc. Hong Kong) 4.1%
8. Spain 3.4%
9. Russia 3.2%
10. Italy 2.8%
11. Argentina 2.5%
12. Vietnam 2.3%
Other 35.9%
"Barack Obama's recent speech on cybersecurity emphasised the threat posed by overseas criminals and enemy states, but these figures prove that there is a significant problem in his own back yard. If America could clean up its compromised PCs it would be a considerable benefit to everyone around the world who uses the net," said Graham Cluley, senior technology consultant for Sophos. "All web users need to properly defend their computers from attack, and pledge to never act upon spam messages."
SPAMMERS EXPLOITING NEW VECTORS OF ATTACK
Over the past year, the booming popularity of social networking – in particular, micro-blogging service Twitter – has driven growth in services such as TinyURL, bit.ly and is.gd. The services are used to create conveniently shortened links that re-direct to web pages with lengthier URLs. This is being exploited by hackers that will use the services to obscure links to offensive material or malicious websites, and then distribute the links in spam emails, as well as posting them on Twitter and other networks.
Earlier this year, link-shortening service Cligs was attacked by hackers, who redirected links created with the service to a single site of their choice – demonstrating how unsuspecting web users can find themselves visiting unexpected websites when clicking on shortened links. As social networking and related online services continue to grow in popularity, Sophos experts note that poorly protected computer users could become more vulnerable to a wider range of spam attacks.
“Clearly the problem isn’t going away, as is illustrated by the large number of sprawling spam campaigns we see on a daily basis,” continued Cluley. “Although it may seem encouraging to see reductions in the volume of spam that certain countries are contributing, authorities, ISPs and home users across the world need to be doing more to crack down on the spam problem.”
SPAM RELAYED BY CONTINENT, APRIL-JUNE 2009
Overall by continent, Asia continues to be the biggest offender. Almost a third of spam messages originated in the region for the second quarter of 2009, with the nations of South Korea and China being the biggest contributors.
1. Asia 31.7%
2. Europe 27.1%
3. South America 19.4%
4. North America 18.8%
5. Africa 2.0%
6. Oceania 0.6%
Other 0.4%
Sophos recommends companies automatically update their corporate virus protection, and run a consolidated solution at their email and web gateways to defend against viruses and spam.
Graham Cluley is available for comment on +44 (0)1235 544114 or +44 (0)7990 552181.
FACT FILE:
More than 100 million users in 150 countries rely on Sophos as the best protection against complex threats and data loss. Sophos is committed to providing security and data protection solutions that are simple to manage, deploy and use and that deliver the industry’s lowest total cost of ownership. Sophos offers award-winning encryption, endpoint security, web, email, and network access control solutions backed by SophosLabs — a global network of threat intelligence centres. With more than two decades of experience, Sophos is regarded as a leader in security and data protection by top analyst firms and has received many industry awards.
Sophos is headquartered in Oxford, UK and Boston, US. More information is available at www.sophos.com.
Mobile Commerce Launches Mobile Monetised Search Service In The US
Mobile Commerce’s Monetised Search service is quick and easy to implement. It offers a white label solution that gives the publisher control and flexibility over how they want to deliver the search experience to their users, including integration with their own on portal search results.
The service delivers advertiser listings and natural search results which are all optimised for the mobile internet. There are no costs to the publisher for using the service and they earn revenue when an advertiser listing is clicked. The service comes with a comprehensive suite of on-line reports that covers in depth usage metrics and analysis. This includes a powerful taxonomy report which groups popular search terms together into a hierarchy of categories as well as assimilating common misspellings based on intent. This enables the publisher to get an accurate insight into what their users are searching for. Usage reports also include origin and time of search, top search terms, advertiser position (i.e. rankings by the amount an advertiser is prepared to pay each time a link to an advert is selected) and click types – the total number of searches and end user clicks broken down by sponsored results and mobile web results respectively.
Taptu, the award-winning mobile search engine, has become the first company to sign up to the US service.
“We are incredibly excited about expanding our operations into the US market right now,” said Steve Page, CEO of Mobile Commerce. “Our expansion means that US based mobile sites can enjoy the same great service that we’ve been offering to those in the UK so successfully. We’re
especially delighted that one of our partners in the UK has recognised this and become the first company to sign up to our Monetised Search service in the US. I’m sure they will be the first of many in the US who want to maximize the revenue from their mobile portals by using our
service.”
Bob Last, SVP of Business Development at Taptu commented “Working closely with Mobile Commerce since last year, Mobile Commerce significantly improve the availability of relevant ads for our users. The US is our busiest market for mobile searches at Taptu and we are very pleased to be extending our involvement with Mobile Commerce to monetise more of this US
search traffic.”
Specialist insurance claims management firm adopts unified communications
- Countrywide Accident Assistance integrates ‘voice’ into its motor claims tracking system for improved efficiency 24/7
London, UK, 21st July 2009 – One of the UK’s leading outsourced claims providers for insurers, fleet operators and transport managers, Countrywide Accident Assistance (CAA), has implemented a unified communications (UC) solution from Swyx. Based in Ipswich, CAA employs over 60 staff and will use the new integrated solution to reduce the time it takes for motor accident claims to be processed. Supplied by Swyx Gold partner GP Network Solutions the new SwyxWare UC solution will replace its existing telephony system to allow full integration with the company’s Claim and Repair Accident Tracking (CARAT) system.
IT Director at CAA Mark Collis comments on the new initiative, “As a ‘pure’ IP based UC solution the offering from Swyx had several advantages over all the other products we looked at. Both its simple integration capabilities and its impressive standard feature set such as call recording, call routing and easy scripting meant that we could implement the solution at a fraction of the cost of carrying out the development work ourselves.”
Using the CARAT system, CAA’s clients are able to access full claim information about their fleet around the clock remotely, via a web browser. The database provides detailed information customised to each client’s requirements including average repair cost, vehicle down time, and average claim costs.
According to Mark the effectiveness of this system will now be vastly improved as one of principle components of each claim, ‘the conversation’ between claimants and insurers, can now be recorded. He explains, “The Swyx solution allows us to capture each telephone conversation and store it as a ‘data record’ within each of our tracking files, thus combining both voice and data information within a single entity. This makes it very easy for our customers to track progress on claims and repairs as all the relevant information is available in one place at a click of a mouse.”
He continues, “Another feature we like is the Interactive Voice Response (IVR) capabilities. With the Swyx system this is very easy to set up and use in house without the need to call on support from a third-party. Also it is very flexible allowing us to route calls to the appropriate specialist with the least number of key strokes. This has resulted in calls being resolved quickly and efficiently”.
GP Network Solutions (GPNS) will also assist CAA in designing and implementing a disaster recovery plan which in part will take advantage of Swyx’s seamless remote access capabilities and SwyxMobile. Mark concludes, “We are very happy with both the Swyx solution and the professionalism and expert knowledge demonstrated by GPNS. We now have a productive Unified Communications platform, which we can customise and build on as our business evolves”.
For more information visit - www.swyx.com.
Version One’s Systems Cure Boehringer Ingelheim’s Purchase-to-Pay Issues
Juliet Cherry, Treasury Manager from Boehringer Ingelheim, says, “We were using suboptimal and disconnected systems which proved restrictive. We recognised that we needed a more reliable and integrated document management system to streamline our purchase-to-pay processes.”
To solve its P2P issues, Boehringer Ingelheim implemented a document management and imaging system from Version One comprising modules for electronic form design, cheque printing, automated electronic delivery, document storage and automated data capture. All these solutions are tightly integrated into the company’s Proactis purchasing and BPCS accounting systems.
Boehringer Ingelheim’s incoming and outgoing business documents, including purchase invoices, purchase orders, statements, remittance advices and supplier details are now electronically stored. Paper documents arriving into the organisation are now scanned-in prior to processing. Once imaged, the documents are indexed and automatically tagged to the appropriate records in the accounting system. Users wishing to locate a particular document can do so quickly and easily by drilling-down through the accounting system.
Cherry comments, “Since implementing Version One’s document management, our purchase invoice processes have become significantly more efficient and cost effective. Suppliers now have 24 hour online access to imaged documents, such as purchase orders and remittance advices. As a result, the number of queries we now receive has decreased and we can pay suppliers in a more timely manner.”
Cherry continues, “In addition, as we are no longer printing, posting and duplicating documents, we have made considerable savings of time and money. We have also freed-up an entire room that was previously used for storing paper, can now retrieve copies of documents instantly from the desktop and are confident that they are being efficiently stored.”
Further time savings have been achieved by reducing administrative time spent manually entering data from purchase invoices and credit notes. Version One’s automated data capture solution, DbCapture, which uses the latest optical character recognition (OCR) technology, automatically recognises, verifies and extracts the relevant data from incoming documents. This data can then be uploaded to the core financial system, reducing manual data entry by up to 80%.
Cherry comments, “DbCapture has significantly reduced manual data entry. Entering invoice and credit note data into the finance system was very time consuming, an inefficient use of accounts payable resource and vulnerable to error. Since implementing Version One’s OCR system, administrative time has been freed-up. This time is now better spent managing supplier accounts.”
Cherry concludes, “Version One’s systems have enabled us to significantly streamline our business processes ensuring our organisation remains world-leading.”
Grant Instruments turns filmmaker to help customers select the right lab products
- Video clips depict the range of different movement across instrument classes, for example rotation, reciprocation and vibration, and provide buyers with a sense of the products’ relative size
Grant Instruments (www.grant.co.uk), a world-renowned supplier of scientific, life sciences and data acquisition products, has turned filmmaker in order to help its customers to select the right laboratory product for their particular application.
A series of one-minute video clips have been filmed to show the functionality and ease of programmability of Grant’s range of laboratory products which include everything from microplate and micro-tube thermoshakers, centrifuges, densitometers, rockers, rotators, shakers, mixers, stirrers and UV cabinets/PCR workstations to block heaters and coolers, baths and thermostatic circulators, re-circulating chillers and flow heaters.
The videos are cleverly annotated to demonstrate the key features and technical specifications of each different product. In particular, they show movement - for example rotation, reciprocation and vibration - in a way that would be difficult to depict using words and photos alone. The video playback technology for web users is based on the Adobe Flash Player and is embedded in the Grant web site so viewers do not need to download a plug-in in order to view the clips.
Nathan Neal, director of sales and marketing at Grant Instruments, said: “We have uploaded the first batch of video clips to our revamped web site and have so far had a very positive response from our customers, as well as from our distributors, who see these as a valuable sales tool. It’s a real win-win situation all around!”
The Grant-bio PS-M3D multi-function 3D rotator is one of a batch of scientific instruments that has made its screen debut. This compact, variable speed, fixed angle rotator features 3D orbital rotation, reciprocation and vibration - all in one product - making it ideal for a variety of mixing applications including immuno precipitations and treatment of adherent tissue cultures in small volumes. The video clip succinctly summarises the product and its key specifications.
“If a picture is worth a thousand words, then how many words is a video worth?” added Nathan Neal. “By embracing the ‘YouTube’ video age, we are making it easier for customers to see exactly how our products work while giving them a sense of the products’ relative size and dimensions. In turn, we get to show off our products’ USPs - the incredible user interface and the wide range of movement types - simplicity and sophistication!”
Video clips of various Grant products can be viewed here - http://www.grant.co.uk/Product+Videos/
Grant’s scientific products can be purchased worldwide through an extensive network of Grant appointed scientific product distributors. A full range of accessories is available, making the Grant product range one of the most comprehensive on the market for sample preparation and treatment, as well as representing excellent value for money.
Grant has been designing, manufacturing and distributing scientific products for nearly 60 years and has established a worldwide reputation for high quality, reliable and robust equipment designed to satisfy the most demanding applications for research in life sciences, chemical and general laboratories.
For more information about Grant’s wide range of scientific products, please visit www.grant.co.uk.
Monday, 20 July 2009
Brazil’s NET Serviços selects Pace to deliver new HD set-top box
The low environmental impact (LEI) box uses Nagra and Open TV middleware to deliver content securely over the cable network and has been designed within the framework of Pace’s own ‘Design for Environment’ standard. It will comply with the EU Code of Conduct, EnergyStar and MEPS guidelines for environmental production and operational energy consumption in the home.
Márcio Carvalho, products and services director at NET said: “The Brazilian pay-TV market is rapidly developing and the provision of high-definition content is increasingly becoming a service expectation in this part of the world as the market matures. This new deployment will dramatically increase our HD content reach and provides us with a platform to introduce additional entertainment services for subscribers. This means we can deliver an enhanced service to drive subscriber adoption and value for NET and our customers.”
NET Serviços’ integrated services include Pay TV (“NET”), Digital Video (“NET Digital”), High Definition Digital Video (“NET Digital HD”), high definition DVR (“NET Digital HD Max), bi-directional broadband internet access (“NET Vírtua”) and voice (“NET Fone”). Pace has previously worked with NET, providing an SD capable box to millions of consumers across Brazil. This latest deployment will be NET’s next significant box rollout as the company moves towards a premium offer for its subscribers.
Hervé Matthieu, VP sales at Pace said, “NET has the greatest reach of any cable operator in this market and the deployment of our HD-capable set-top box is a landmark step forward in driving HD penetration in the region. This new STB will improve NET’s ability to deliver new and innovative services to its subscribers, allowing them to take full advantage of the best that TV can offer today. We’re delighted to have been selected ahead of our competitors and we look forward to our continued partnership with NET in the future.”
Sunday, 19 July 2009
Global user experience agency Serco Usability Services becomes ExperienceLab
Director Owen Daly-Jones says: “We started this journey over 40 years ago and continue to be fascinated by people and technology and are always learning. Our enhanced range of services reflect our unrivalled experience when it comes to helping clients optimise their customer experiences.”
The group, which began life as part of the National Physical Laboratory in the seventies, have long been recognised as one of the UK’s leading authorities on usability and user experience research and count high street names such as Orange, Sky, Microsoft, Virgin Media and T-Mobile among their client list.
Owen continues:
“Each customer touch point represents an opportunity to engage with your brand, whether this is your website, your store or your advertising and marketing material. In today’s climate organisations must work even harder to maximise customer satisfaction, conversion and profitability.”
Further details about ExperienceLab’s enhanced services can be found at www.serco.com/experiencelab whilst regular thoughts and discussions are featured on the ExperienceLab blog.
Social media monitoring and analytics comes of age with Alterian’s acquisition of market leader Techrigy
Businesses now have a uniquely powerful marketing platform available to them thanks to today’s announcement that Alterian (LSE: ALN) a leading international integrated marketing platform provider, has acquired Techrigy Inc., a global leader in social media monitoring and analytics software. This acquisition follows another successful year for Alterian, with a 73% increase in revenue reported for the financial year to 31 March 2009.
Alterian’s acquisition of Techrigy enables a fundamental shift from mass marketing to marketing based on engagement and conversation with the individual. The augmentation of Alterian’s existing technology portfolio with the robust Techrigy social media monitoring and analytics solution means marketers can now, for the first time, get a full view of their marketing landscape by listening to their consumers online.
From understanding consumers’ reactions to all marketing campaigns irrespective of channel, through to monitoring brand reputation, influencer identification, competitive analysis, and market research, marketers now have an unprecedented ability to understand and measure the mood of their market. Marketers are empowered to fully utilize social media dialogue with the consumer to make informed, intelligent and insightful decisions around their entire marketing programmes, whether online or offline, and therefore create a more in depth profile of their existing and potential customers.
Social media, the creation of online content, and the voice of the consumer are now integral parts of how a brand is perceived by customers and partners. Jeremiah K. Owyang, author of “Social Media Playtime is Over”, an independent report by Forrester Research, Inc., (March 2009), notes that marketers must now make, “…social applications a permanent part of marketing, measuring and demonstrating their value, and integrating them into marketing efforts.”
This makes social media monitoring and analytics an imperative area that marketers need to use as a standard part of their marketing programmes – not just for online monitoring or experimentation. By integrating Techrigy’s leading products with the Alterian Integrated Marketing Platform, Alterian is leading the way in bringing social media into mainstream marketing.
To bring marketers up to speed in this space, Alterian is making available a free evaluation version of the Techrigy SM2 system, ‘Freemium’, to its 1,100+ existing customers and 150 business partners, as well as any new organisations that are planning to explore the powerful insights available to them through social media monitoring. This version can be upgraded to the full version which is a subscription-based product.
“Social media monitoring and analytics are a complex challenge. Social media and Web 2.0 applications are developing and changing so rapidly that only those companies that can combine an understanding of social media with a solid history in marketing analytics will succeed in this fast emerging space,” said David Eldridge, Chief Executive Officer of Alterian. “By combining Alterian’s platform with Techrigy’s SM2 technology, marketers now have a complete, easy and practical solution to understand the complete view of their customers and take action to use this to build brand equity and generate opportunity.”
Eldridge continues, “Marketing is currently going through a revolution. The days of mass marketing, untargeted mailings, email blasts and generic brochure-ware websites are numbered. Marketers now need to appeal to the individual and engage with customers on a one-to-one basis. The addition of Techrigy to the Alterian platform further strengthens our ability to give marketers an holistic view of social media which can be applied to their entire marketing mix, and a set of tools to help strengthen the relationship their company has with its customers.”
Aaron Newman, Founder and President of Techrigy Inc., adds, “Today’s announcement marks a great step in the SM2 story and for social media monitoring. We don’t see this as the end of the Techrigy story but the start of something bigger. Through the backing of the Alterian brand and integration with the Alterian Integrated Marketing Platform, SM2 now becomes an integral part of the marketer’s arsenal and social media monitoring and analytics takes a giant leap forward in becoming a key driver of marketing activity. We are excited to be part of the online marketing revolution and delighted to be joining the Alterian team.”
ArtVPS to reward early adopters of Shaderlight
ArtVPS, the specialist developer of photorealistic rendering solutions, has announced a generous discount programme designed to reward early adopters of Shaderlight, its physically based raytrace renderer plug-in for 3ds Max. Anyone who downloads the free pre-release version, Shaderlight 0.1, available now from www.artvps.com, will be entitled to free upgrades to interim versions, and will qualify for 50 percent off the cost of Shaderlight 1.0. Shaderlight 1.0 will cost $895, but those who download version 0.1 (available for free until 3 August 2009) will only pay $445 for the first full release.
Shaderlight enables CG professionals and visualisation specialists to make interactive changes to materials, environments, lights and textures (the MELT elements) on full quality 3D images, without having to re-render, improving efficiency and project turnaround. MELT changes can be made even while the image progressively refines, giving users the flexibility to edit their scene without having to wait for a render to finsh. An innovative new approach to global illumination (GI) enables light, colour and intensity to be updated on screen also without the need to re-render.
A pre-release version of the software was launched in June 2009 and achieved over 800 unique downloads in the first two weeks of release. Early adopters of the technology are helping shape the development of the software by providing feedback and sharing experiences in the Shaderlight forum (www.artvps.com/content/discuss) and on Twitter (http://twitter.com/shaderlight).
“These early adopters are crucial to the success of Shaderlight,” says Kate Marshall, Marketing Director at ArtVPS. “Feedback from real-world users is being fed right back to our development team, enabling us to develop a solution based on what users need to do their job more effectively. We want to thank and reward them for their innovative spirit and ongoing support. The free version of Shaderlight is still available we would encourage as many people as possible to download it and get involved.”
Shaderlight 0.1 will be available as a free download until 3 August 2009, when ArtVPS will introduce a nominal introductory pricing scheme. New customers will pay $75 for version 0.2 but will be able to upgrade to interim versions for free as well as receiving a significant discount on the purchase of Shaderlight 1.0 to be released at the end of the year.
Shaderlight 0.1 is still available as a free download from www.artvps.com. To help new users get to grips with this early release of Shaderlight, a number of scenes that demo its capabilities are now available from: http://www.artvps.com/content/resources#sample-scenes
Mathworks Sponsors The IET Innovation Awards
As the world’s leading developer of technical computing and model-based design software for engineers and scientists in industry, government and education, The MathWorks is committed to accelerating the pace of innovation in science and engineering.
Pleased to be a part of this prestigious award, Sham Ahmed, managing director of The MathWorks said, “Using software tools to perform model-based design and verification at an early stage allows engineers to make critical design decisions as they develop their products. Through this award category, the MathWorks and the IET are supporting organisations that innovate and gain competitive advantage by applying such software techniques in their design processes.”
The Innovation Awards reward the most outstanding innovations within the science, engineering and technology community. As well as Software in Design, these annual awards cover fourteen other categories: Asset Management, Built Environment, Electronics, Emerging Technologies, Information Technology, Measurement in Action, Power/Energy, Product Design, Security, Start-Up, Sustainability, Team, Telecommunications and Transport.
This year’s awards are open for entries. Winners will be announced at a gala evening in the Nursery Pavilion at Lord’s Cricket Ground on 25 November. Awards shall be presented by former Tomorrow’s World presenter, Philippa Forrester.
Saturday, 11 July 2009
Agillic launches in the UK - Turlough Martin joins from Wunderloop as UK Managing Director
Agillic’s technology enables agencies and marketing services providers to execute marketing campaigns for their clients which tie together and react to individual consumer behaviour across multiple communications channels, improving their efficiency and ROI. The business is headquartered in Denmark, with offices in the Ukraine and now the UK, and customers including agency networks OgilvyOne and Wunderman and Toyota, Danish Railways and Telenor.
Turlough Martin will lead the UK business and will recruit account management, operational and sales staff for the UK. As the UK’s second hire for Wunderloop, he was responsible for building both Wunderloop’s new behavioural advertising exchange, Wunderloop connect, and its integrated software business. Martin negotiated software licensing deals with portals and networks including Hearst Digital, Lycos and IPC and forged relationships with principal advertising agency groups including Group M, Omnicom and Isobar. Prior to Wunderloop, Martin spearheaded European operations for Spydre Technologies and co-founded and sold software developer ErgoSystems WMB.
Carsten Hyldahl, Founder and CEO of Agillic, explains, “Marketers are looking for partners and products that can enable joined-up conversations with their customers across multiple touchpoints - in real time, both on and offline, and throughout the customer lifecycle. Online marketers are getting more sophisticated in their campaigns, tying in behavioral targeting as well as new channels such as mobile marketing. Traditional agencies are being pushed to leverage digital channels in the offline campaigns they make. These trends work strongly in our favour as this is the exact proposition we bring to companies and their agencies. We have grown substantially over the past nine months and now is the time for us to maximise the opportunity in the UK.”
Turlough Martin, Managing Director, Agillic UK adds, ‘Online marketers in the UK are becoming increasingly sophisticated in their campaigns, integrating behavioral targeting and email with mobile marketing, call centre interaction and point of sale activity. I have joined Agillic because I can see the massive potential for the platform in the UK. It’s no longer good enough to talk to customers in silos. Conversations must be immediate and interactive across multiple platforms.”
Carsten Hyldahl, Founder and CEO of Agillic, continues, “We selected Turlough Martin to run the UK business because his success in behavioural targeting has made him acutely aware of the importance of personalisation to effectively communicate with individuals. His business experience in advertising, marketing and software, and working in other fast-growing businesses as well as his solid network of industry contacts can be combined to develop the UK market for Agillic.”
Wednesday, 8 July 2009
Sheffield Professionals look for new ways to make friends in Sheffield
In a survey of over 650 Sheffield-based professionals aged 25 - 45, conducted by CitySocialising, results showed that over 84% of those who had moved to Sheffield within the last 2 years, arriving with no social network in place, found integrating into city life a "slow" and "difficult" process. Meeting new people in Sheffield, they commented, was “not as easy as they thought it would be.” Over 90% welcomed a network in Sheffield to help connect them with new local friends to explore the city's "fantastic" social and cultural scene with.
Plus, 56% of the local professionals in this age group that had lived in the area for more than two years, stated that they would be keen to find new friends in Sheffield, to go out with outside their usual social and work circles. The main reasons given were because their friends were moving out of the city, were settling down and having children or simply because they had too little time to organise their social lives and that there was no easy way to meet new people from their local area within the city.
Throughout March and April 2009, CitySocialising, the UK's leading online and offline social network for outgoing professionals, embarked on the research-finding mission in Sheffield to find out about the views and experiences of young professionals in the city ahead of its plans to launch a network in the city in July 2009, following a quarter of a million pound investment deal.
CitySocialising’s growth plans amidst the tough economic climate signal a step away from virtual networking, where users can accumulate thousands of online “friends”, towards making genuine, real world connections and harnessing the power of the internet to reinvigorate local communities and networks.
The views of those polled in Sheffield reflected the opinions of CitySocialising's 50,000+ members based across 12 UK cities ( with Sheffield being one of seven new cities being launched in June and July 2009) Sanchita Saha, CEO of CitySocialising commented:
“Sheffield is such a vibrant city with lots going on and the people we've met here are incredibly friendly and welcoming and socialising in Sheffield,is a lot of fun. But, as with all cities, the fast pace and transient nature means it can still be difficult to integrate and meet people from your local community. We provide people who are new to Sheffield,a fun and easy way to socialise with other people that have the same interests as them.”
“Plus, the older and busier you get the more difficult it becomes to meet new friends outside your usual network. The results of our research has given us confidence that the network will do a lot of good in the city. Our fast growing member-base across the UK and the recent investment are a great indicator that the CitySocialising network is one that is providing a valuable service and a refreshing, real world alternative to online social networking and meeting friends in the virtual world.
Throughout the whole of June and July 2009, they will be hosting a series of 14 launch events across the UK for both new and existing cities. The Sheffield date has been confirmed for Thursday 16th July at the Riverside Bar. Visit http://sheffield.citysocialising.com for a free invite to the launch event.
Credit crunch-councils fight back to improve citizens' services
From Monday 6th July 2009 Northgate took over responsibility for the management of Wycombe’s Customer Service Centre. Under Northgate’s leadership, employees will benefit from improved investment and support, as their skills and capabilities are developed to meet changing demand.
The partnership is focused on radically improving customer experience and supporting business processes within the council. It will help to increase residents’ satisfaction at a time when services are under extreme pressure and unprecedented demand. It will enable customers to benefit from service enhancements and the Council to radically improve the way it deals with enquiries with improved response times, better information processing, and customer service.
The partnership will not only deliver immediate efficiencies to the Council, in the longer term, it will proactively seek other public service and not for profit organisations as additional partners to develop the Regional Shared Services Centre. It is anticipated that this could bring in substantial revenues coupled with guaranteed cost savings over the course of the five year partnership. The success of the Regional Shared Services Centre will also help to boost jobs in the town.
This partnership builds upon a successful ICT managed services relationship between Wycombe District Council and Northgate which has already delivered productivity gains from service level consistency. The proposed centre is the first of a number of regional excellence centres planned by Northgate as one of its responses to the challenges faced by the public sector over future years. The centres are aimed at providing public bodies and community organisations with new opportunities to radically overhaul business processes, improve services, and generate cost efficiencies through economies of scale and shared resources.
Councillor Roger Colomb, Wycombe District Council’s cabinet member for procurement and customer services said today: “This partnership is first and foremost about delivering positive outcomes for our residents. Wycombe District Council is committed to providing excellent customer service. We recognise that we have to improve the way that we engage and deliver services to our residents in these difficult economic times. At the heart of what we are doing are major service improvements combined with value for money for our council taxpayers.
“We are delighted to be working with Northgate on this innovative, joint venture, and in the longer term, we are hopeful that ultimately other authorities, public services and community-based organisations in the South East will work with us to make the Regional Shared Services centre a major success.”
Joe Bradley, Managing Director, Citizen Services, Northgate Public Services, said today: “These are difficult times for councils across the UK. They are faced with increased demand and extreme pressure on resources. People not only want more but better services. We are committed to transforming the way that services relate to people and their needs, and to reaching out to the most disadvantaged in our communities.
“Wycombe Council shares our values and our vision. We are delighted that it has chosen to become part of our South East Regional Service Centre. Over the next year, we aim to establish regional centres of customer excellence throughout the UK. These will help public bodies deliver better services for less and provide guaranteed cashable savings over the lifetime of a contract. So long as councils like Wycombe wake up to the challenge, they can deliver the successful services that their communities have a right to expect.”
Monday, 6 July 2009
Portaltech questions the strength of the Payment Card Industry (PCI) standard
qualified security assessors…
Portaltech, a leading UK eCommerce Systems Integrator and Consultancy, suggested today that the PCI standard has not yet accomplished what it set out to achieve. The PCI Data Security Standard (DSS) is a worldwide information security standard put together by the Payment Card Industry Security Standards Council (PCI SSC). The standard was created to help organisations that process card payments to prevent credit card fraud through increased controls of data and its exposure to compromise. The standard applies to all organisations which hold, process or pass cardholder information from any card branded with the logo of one of the card brands.
Andrew Walker, CEO of Portaltech, commented: “The standard is ambiguous and there is a feeling in the industry that the card issuing companies don’t mind the ambiguity. Even though there have been many versions of the standard, each one is more onerous than the last and has not been successful in ironing out the problems. There is also a concept of ‘scoping’ – where the implementation decisions can reduce the scope to which the standard applies. This in turn causes confusion and means that some systems and processes may fall outside the boundaries of the standard and therefore will not be investigated – even if these systems or processes contain sensitive personal information.”
Walker continued: “It has been suggested by some IT security professionals that the PCI DSS does little more than provide a minimal baseline for security. The fact is, you can be PCI-compliant and still be insecure. Look at online application vulnerabilities. They're arguably the fastest growing area of security, and for good reason — exposures in customer-facing applications pose a real danger of a security breach.” Furthermore, a recent report by Verdict Research suggests that online growth is slowing which means that competition between retailers for online shoppers will be harder and the customer experience becomes more important. However, PCI DSS is a step towards making all businesses pay more attention to IT security, even if minimum standards are not enough to completely eradicate security problems.
Companies have had security breaches while being registered as PCI DSS compliant. In 2008 one of the largest payment service providers, Heartland Payment Processing Systems, suffered a data breach which has been estimated by some as exceeding one hundred million card numbers. Other notables include the Hannaford Brothers and the Okemo Mountain Resort, each of which was PCI compliant. It has been noted that this may be an indication of the limits of a snapshot certification; the evaluation cannot ensure that the target company will maintain the good practices seen in an audit.
Validation of compliance can be performed either internally or externally, depending on the volume of card transactions the organisation is handling, but regardless of the size of the organisation, compliance must be assessed annually. Organisations handling large volumes of transactions must have their compliance assessed by a Qualified Security Assessor (QSA), while companies handling smaller volumes have the option of self-certification via a Self-Assessment Questionnaire (SAQ). In some regions these SAQs still require signoff by a QSA for submission. However, Portaltech has found that the advice and assessment can be different depending on the individual QSA – even if they are from the same company – adding further to the standards ambiguities.
About Portaltech
Portaltech is a specialist technology consultancy that focuses on designing, developing, integrating and supporting market leading eCommerce solutions. Our reputation is founded on technical excellence and the ability to successfully deliver complex projects for a range of brands and companies in the Retail, Telco, Consumer Products, Logistics and Media & Entertainment industries. By utilising this cross sector experience with expertise in technology evaluation and selection, project implementation and Web 2.0 consulting services, we are able to advise and support our customers to transact in both online and multi channel sales environments.
ScanLink HPA140 amplifier delivers boost to mobile radio networks
Wood & Douglas, the leading independent manufacturer of professional radio solutions, today announced the launch of wireless amplifier, ScanLink HPA 140, to provide improved communications across VHF radio networks.
The ScanLink HPA140 is a Class C amplifier, featuring high power gain (up to 50 Watts output), flexible power supply options, processor controlled fan cooling (reducing carbon footprint) and internal antenna connection monitoring.
Initially designed for the needs of the UK utility market, the ScanLink HPA140 amplifier provides a more effective means by which utilities can deliver tele-protection, enabling them to diagnose faults remotely and monitor the performance of and protect the value of remote assets.
Alan Wood, Managing Director of Wood & Douglas said: “Utilities are regulated to deliver a high quality service to customers. They need to know how their assets are performing and be aware of issues as quickly as possible to ensure the efficient provision of service. The ScanLink HPA140 amplifier allows utilities to utilise wireless communications between remote sites and control centres, reusing frequency allocated to the UK utility market to deliver remote monitoring and management solutions.”
Many utility base stations are located on prime hilltop sites and share mast space with other networks. The ScanLink HPA140 enables low power drive sources to be boosted in output to overcome insertion losses and deliver a more reliable wireless solution over longer distances.
“Whilst the initial product motivation was the utilities market, the ScanLink HPA140 can be applied across any mobile radio network where there is a need for VHF power amplification,” continued Alan Wood.
Wood & Douglas Ltd, with a 30 year pedigree, is internationally recognised as a leading source of high quality specialist radio communications hardware. All the company’s products are designed and manufactured in the UK. Products include OEM and end user radio telemetry modules, broadcast studio and outside broadcast radio links and digital video products for the law enforcement sector.
Adili halves costs and doubles output with smartFOCUS DIGITAL
smartFOCUS DIGITAL, a leader in email and digital marketing, has been selected by Adili, the online ethical fashion site, to carry out professional in-house digital marketing campaigns. The power and flexibility of the smartFOCUS DIGITAL email marketing system has enabled Adili to halve its costs and double its marketing output.
Established in 2006, Adili boasts 80 of the best sustainable and fair brands from around the world. It also sources fabrics and materials from all over the world for its own label collection which is produced in India, Nepal, Turkey and Colombia. The site sells ladies’ and men’s fashions, along with home collections, and regularly keeps in contact with subscribers and customers by sending e-newsletters featuring the latest offers.
Adili was a user of smartFOCUS DIGITAL software before moving all marketing over to an out of house team. This approach proved too inflexible for Adili’s marketing needs, and the company made the decision to bring its marketing back in house.
Adili needed a technology system that could provide professional and targeted results to reflect their market position, without time restraints and that was readily adaptable by the team. The company is using smartMARKETER eChannel, a digital marketing system that allows the user to create and manage email content with ease and efficiency. This is vital for Adili’s small in-house team, allowing it to create chic email campaigns for its green thinking customers.
Another draw for Adili was the level of software training given and the amount of support that smartFOCUS DIGITAL could give during the implementation process – crucial for getting the marketers comfortable using the software. Adili has been able to quickly turn around extremely successful campaigns, which are driving an increase in brand awareness. As well as halving costs and doubling its output, Adili is benefitting from a deliverability rate of up to 99.6 percent and click-through rates as high as 15 percent.
Rebekka Peake, Marketing Coordinator for Adili, said: “This solution has been brilliant for our in-house marketing team. We’ve all quickly mastered the software without any HTML or design skills knowledge. Part of the attraction of smartFOCUS DIGITAL is the continual developments that are made to the software. We send out up to 50,000 emails a month so having a comprehensive solution is very important. I think the results speak for themselves.”
Bryan Black, sales director of smartFOCUS DIGITAL, said: “Adili returning to smartFOCUS has been a great privilege for us. It really shows the strength of our digital marketing and proves that we can provide a solution that truly is easy to use in house but can also give you great return on investment, which is important to all businesses right now. It’s great to see this pioneering ethical fashion retailer doing so well and we hope to keep saving them money.”
www.adili.com
www.smartfocusdigital.com
UK network welcomes 50,000th member after launch of new platform
“To have reached 50,000 members through viral means alone is a great achievement for the network. We made a conscious decision to grow organically in our first two years and, having spent nothing on marketing to date, we’ve been able to develop an incredibly loyal user base who have been out there spreading the word about us on our behalf. Now that we’ve developed a solid core of members, we’ve launched our new platform and are now ready to start actively promoting the network.”
CitySocialising is a subscription-based social network, with a focus on members meeting up to share interests and socialise together with like minded, local people in the real world. It is dedicated to the growing number of busy professionals who are seeking help online to organise their social lives offline.
Launched in London in January 2007, CitySocialising successfully replicated the model nationally within 9 months, rolling out to 11 regional cities around the UK and Scotland, including Manchester, Leeds, Bristol, Edinburgh and Glasgow. More recently, CitySocialising has expanded its reach to cover 7 further UK regions including Newcastle, Sheffield, Cardiff, Liverpool and Oxford and further expansion, both UK and internationally, is planned for the next 4 - 6 months.
Demand for the service has come from time-poor, cash-rich, 25 – 45 year old professionals who are relocating to new cities through work, city locals seeking to meet like minded others in the real world beyond their usual work/social circles and those in cities on business or holiday and keen to meet and socialise with locals. With disposable incomes and a desire to spend on socialising, having fun and making the most of city living, CitySocialising serves this need.
As a classic boot strap start-up, the company achieved annualised revenues of £300,000 within 2 years. Then, in Feb 2009, in the midst of the gloomy economic climate, the social network successfully raised £260k of early stage investment from a syndicate of investors and management lead by the London Business Angels Network to complete the development of the new web platform, recruit further expertise to the management team and to initiate marketing efforts.
Saha commented:
“The long term value of the CitySocialising proposition was underscored by the fact that we this investment despite the global economic crisis. Somewhat uniquely for an internet business, we've been generating revenues from almost the beginning and have therefore been able to expand quickly into additional cities through organic growth.
CitySocialising has proven to be an extremely valuable and relevant service to our members, which has resulted in us enjoying very high retention rates. This is firstly because of our real world, local and community focus. Secondly, we’ve identified a growing desire amongst professionals living and working in fast-paced cities with transient populations to meet others from similar socio-economic backgrounds, who share their interests and their desire to meet new people to socialise with.”
For more information, please visit: www.citysocialising.com